You have a product or service that you are ready to bring to the public. You solved a problem and are ready to court your consumer. Customer behaviors, demographics, & interests are locked in. Sounds great, right? You are likely about to blow tons of money for very few conversions... Ugh! Why?
SEO is going to be a continuous process throughout this experience. What good is this website if nobody sees it? What good is it if the person seeing it is not interested?
Build around your audience to ensure on-page SEO promotes organic traffic from your target audience.
Think about it, have you ever had conversations with like minded people who see things so differently? People are complex and even two people with what seems like all the same interests will have completely different views, emotional responses, reactions, and impulses. Knowing behaviors, demographics, & interests is a great start, but now it's time to dig deeper.
1) Buyer Persona - This is not just about determining who your product resonates with, rather who will want to buy it. Who is your ideal target customer?
2) Competitors - Your top competitors are already excelling within your niche, take some time looking through their social media platforms, the ads they are running, and the customers who are engaging in their promotions. There is a ton to be learned from competitor research. The great thing is, you don't have to do all the work yourself. Let Monster Insights perform google analytics and stats reviews for you!
3) Surveys - Start with some baseline fill in the blank questions about age, gender, ethnicity, & location. You want a diverse group to take the survey. Now, take everything you think you know about your customer and come up with questions that can confirm or deny your assumptions. If your assumptions are true, you may have found a target to test. If not, check your results with the other demographics. Do not get caught up in opinions, focus on facts.
We are going to go over sales funnels later, but it may be a good idea to learn some basics within the targeting stage. Start building your lists. Within the sales funnel is a squeeze page, this is generally a pop-up encouraging browsers to subscribe, often with a special offer or bonus. In this stage you may want to build a landing page with "Coming Soon!". Some say it takes 7 times for a customer to see your business before they convert into customers. You will still want a subscribe option for them to get updated when your product or service is live. Maybe offer them something free or a special offer for signing up early. These lists are a great way to test the target audience insights you have implemented. Checkout GetResponse off to the right, it is one of the top list management tools and allows you to set up autoresponders to stay in touch.
Be prepared to go through the sequence multiple times. Each time you will likely learn something new or key into something that just is not working. The benefit now is that your list has grown and will continue to grow. It's one of the best tools you have!
Set realistic goals throughout your growth process. Let your win be reaching those goals along this continuing journey.
The goal should be to solve a problem that will encourage consumers to seek your product or service.
You and your distribution partner should have similar goals and a clear communication platform.
Customer behaviors, demographics, & interests are locked in. Sounds great, right?
Create professional business email addresses, as well as a clean & trustworthy feel on your website.
It is said that on average someone will have to see your brand seven times before they even consider trusting your product or service.
Search engine optimization is the never ending, ever changing development of any internet business.
Affiliate programs encourage customers and small businesses to promote your product, limiting your spend and increasing sales.
Mirror the process as a service based affiliate, promoting to and building up others.